Editorial & Commercial Food Photographer | Edmonton, Alberta

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Why do you create?

A while ago I stumbled across a great inspirational video from Filmmaker Salomon Ligthelm. I usually bookmark good content that I enjoy but I might have been too captivated by the message and gorgeous cinematic style because somehow I just couldn’t find the damn link. After about a week of scouring the web I have managed to track it down again.

I often ask myself why? Why do we even bother? Why do we create? For some it’s money and for others it’s simply chasing fame. After watching the video a few times you cannot help but feel challenged and left to reflect on why we do what we do for a living. While money and fame might be great for a little while but they won’t help build your career.  I hope that you get the same slap across the face that I got from watching this. I needed this today.

Cheers!