Why do you create?

A while ago I stumbled across a great inspirational video from Filmmaker Salomon Ligthelm. I usually bookmark good content that I enjoy but I might have been too captivated by the message and gorgeous cinematic style because somehow I just couldn’t find the damn link. After about a week of scouring the web I have managed to track it down again.

I often ask myself why? Why do we even bother? Why do we create? For some it’s money and for others it’s simply chasing fame. After watching the video a few times you cannot help but feel challenged and left to reflect on why we do what we do for a living. While money and fame might be great for a little while but they won’t help build your career.  I hope that you get the same slap across the face that I got from watching this. I needed this today.

Cheers!

Breaking Bad (habits)

I have always understood the importance of personal projects; you know… creating the stuff that you really care about! Nevertheless, every time I come crashing down to the realization that I am not creating enough personal work; a body of work that feeds my soul with something meaningful, rather than trying to please a client. Let's face it, we all try to push the envelope with the little bit of creative input given to us with briefs – but you can only do so much until you start burning out…

Once you start working professionally, it is easy to fall behind and hinder your own personal growth as a photographer if you neglect shooting for yourself. There are plenty of photographers that are hired purely on their personal work alone - so the substance that makes you feel alive, might very well be the same thing that pays the bills. Here is the catch; you have to get off your ass to create something meaningful. Get together with fellow creatives, brainstorm, come up with a concept and go create something beautiful.

Before you go watch this, then go Do something you CARE about.

Have camera, will travel!

Fisherman's boat - Long Beach Hotel

Market - Port Louis

Sushi Platter - Sugar Beach Hotel

Any photographer will tell you that landing a travel assignment will always be right on top of their career bucket list. While studying photography we were often told that the photographic industry is not what it used to be. Gone are the days of extravagant travel assignments and large-scale production sets. The thought of being commissioned to visit exotic locations as a photographer soon vanished off my list.

I was however, fortunate enough to land a travel assignment in Mauritius early in my photographic career, and despite the smug feeling, it is not what you would come to expect. Nervous excitement quickly fades and by the time you board that airplane you are shaken into reality. The only thing running through your mind - DON’T screw this up! Imagine returning without any decent images. That thought is a sure winner to shake you out of your travel assignment virginity. Getting up at absurd hours to capture sunrises, risking expensive gear in dodgy markets and making sure you back-up all images late at night quickly becomes the norm. To quote the famous MasterCard ad – the feeling you get when boarding your flight back home with the right shots in the bag: Priceless!

Having said that, it was a magical trip; one of my fondest memories is shooting a couple of food dishes right on the beach with the sun setting over the ocean (who knew golden hour could be applicable to food as well). Personally, that trip served as a wake-up call. It is important to establish goals - be it a bucket list or to start collaborating with other creatives. It is so easy to become discouraged by the negative comments from peers. My advice; get out of your comfort zone and produce something unique and meaningful.